today announced it has developed a new testing methodology to help fight fiber shedding at its source and support progress toward the company’s sustainability goal for 75% of fabrics in its products to be made of low-shed materials by 2030. Under Armour Announces New Methodology to Measure Fiber Shedding With the help of current and future basketball legends Stephen Curry, Kelsey Plum, Aliyah Boston, and Bryson Tucker, Under Armour is bringing back Protect This House. Under Armour Calls On A New Generation To Protect This House Now, the two have amplified their unique partnership even further, forging a long-term commitment to serve athletes and communities and drive mutual success for years to come. What started as an underrated point guard only a few years into the league, and a challenger brand looking to shake up the sporting industry, has become an iconic partnership with disruption and innovation at its core. Under Armour and Stephen Curry became a team in 2013. Under Armour and Stephen Curry Lock In Groundbreaking Partnership As the golf brand for athletes, Under Armour knows exactly what the seasoned pro and the beginner need to take their game to the next level – whether you’re playing at Augusta or on your local course. Professionals like Jordan Spieth have come to rely on Under Armour for technologies and innovations that provide that extra edge on the greens. Inspired by Kelsey’s jersey #10, Kelsey engaged on and off the court with nine of the top women’s college basketball guards, providing them with the tools and insights to succeed as a first step to increasing equity in sports.Īntonio Rüdiger Joins Under Armour Roster Held at IMG Academy, this three-day camp set out to help women college athletes navigate their journey from college basketball to the professional level. (DAWG) CLASS POWERED BY UA NEXT IS IN SESSIONīorn out of her now famous ‘dawg mentality’ and a need for a smoother transition to pro basketball that Kelsey experienced firsthand, Under Armour and Kelsey Plum recently hosted the inaugural Dawg Class powered by UA NEXT. Under Armour athlete Anthony Joshua unveiled the home for Under Armour (UA) Next, an athletic programme designed to identify, train, and develop London’s young athletes and sports leaders of tomorrow. HIGH ENERGY RETURN: The Curry Flow 8 provides amazing energy return without compromising durability, protection, and performance.Īnthony Joshua Gets Under Armour’s Search for London’s Future Athletes off to Smashing Start.The Curry Flow 8 weighs in at 12.1 oz.(men’s size 9). INTENTIONAL DESIGN: UA Flow discarded unnecessary weight by eliminating the need for a rubber outsole, which usually adds up to 2 oz.While the underfoot feeling is unique at first, it won’t take long for you to feel at one with the court. COURT FEEL: With the Curry Flow 8, cushioning doesn’t sacrifice court feel.COMFORT: The upper features two layers that work dynamically and independently, which allows the foot to move more freely while still being protected.TRACTION: UA Flow contributes amazing ground traction on-court to the Curry Flow 8 with abrasion resistance similar to standard rubber, with no skidding, no slipping, and no squeaking on the hardwood.The innovative technology of the UA Flow and the Curry Flow 8 provide game-changing athlete benefits and tech features including: It's hands down the grippiest shoe I've ever worn it's the real deal." "And that's because there's no air between the shoe and the court. The technology in Flow is crazy because it's silent, there is literally no squeak,” Stephen said of his latest signature sneaker. And I used to think squeak was a good thing. “How I judge a shoe's traction has always been about the squeak. Because it grips the court better, UA Flow technology allows players to stop and start on a dime, a precise advantage to leave defenders reaching. We started with a soft, flexible foam with no outsole and added just the right amount of stability into it for Stephen’s game.”Īnother first of UA Flow and the Curry Flow 8 is an unreal grip that offers no skidding, no slipping, and no squeaking. “This system is completely built the opposite way from the ground up. He added that because UA Flow technology is so unique, the Curry Flow 8 was designed differently than the way traditional basketball sneakers are made. “We call it a unicorn foam,” said Luedecke.
0 Comments
Leave a Reply. |